Social Media Blitz Makes Credit Unions a Hot Topic on Social Media This Summer

Resource One Credit Union participates in Social Media Blitz to promote the Credit union Movement.

DALLAS, TX (August 13, 2021)

On July 30, the Illinois Credit Union System (ICUS) rallied the credit union movement to create a digital “wave” that reached more than 22 million people on social media. The goal – to inspire high energy conversation about why people love their credit unions.

Driven by the cooperative spirit, Resource One Credit Union and more than 700 organizations across 48 states and nine countries participated. Resource One supported this campaign by reaching out to members to share their credit union story while using hashtags #r1cu and #ilovemycreditunion to be entered to win prizes.

The organic social media buzz surrounding this campaign made it a great cooperative achievement in the credit union movement. In addition to organically reaching more than 22 million people on social media, at least 33 thousand virtual interactions were prompted by #ilovemycreditunion. More people are now aware they have the option to choose a not-for-profit financial cooperative that exists and is owned by its members.

About Resource One Credit Union

Resource One Credit Union was originally chartered as Sears Dallas Employees Federal Credit Union in 1936. Over time, the increased demand for more locations and additional products and services prompted the expansion of our product lines and field of membership. Today, Resource One proudly serves as a not-for-profit financial institution for the communities of Dallas and Northwest Harris counties. Resource One Credit Union has 11 convenient locations to serve our 60,000 and counting members. Visit Resource One Credit Union’s homepage at www.r1cu.org.

About the Illinois Credit Union League

The Illinois Credit Union League is the primary trade association for 212 state and federal credit unions in Illinois. It focuses on providing legislative and regulatory advocacy, compliance assistance and information, and a wide range of educational and training services to those credit unions, who in turn serve approximately 3.4 million members. More information can be found at www.icul.com.

About LSC

LSC® is a credit union service organization offering a wide array of products and services and is dedicated to helping credit unions compete. Its experience and expertise in all areas from card programs and customer service to education and legal advocacy, as a corporate partner of the Illinois Credit Union League, has made LSC a key support provider in the credit union movement. Its products include credit and debit programs, pre-paid debit cards, portfolio development consulting, Agent credit card programs, ATM services, and debt collection. It serves more than 2,300 credit unions in 50 states. More information can be found at: http://www.lsc.net.

Contact

For more information contact:
Dustie Donihoo, Marketing Coordinator
Resource One Credit Union
214-540-1658
[email protected]